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January 10, 2007
3GSM World Congress, Barcelona
ClixSmart Template Builder reduces time to market for 'O2 Active' UK content service

ChangingWorlds®, the market leading provider of intelligent wireless portal platforms and personalization solutions, today announced that Hong Kong CSL has launched its 1O1O and One2Free mobile portals on the ClixSmart™ Intelligent Portal Platform.

The 1O1O and One2Free mobile internet services offer a wide range of compelling infotainment services to CSL’s customers in Hong Kong. The 1O1O portal delivers live news, finance and entertainment services to business professionals and corporate customers, whilst One2Free, CSL’s lifestyle portal, brings the latest infotainment services including: news, sports, movies, music, cartoons, videos and fortune-telling to the youth market.

ClixSmart provides CSL with a feature rich, multi-portal management solution, which enables CSL to simultaneously manage Chinese and English language versions of its 1O1O and One2Free portals. Its intuitive ‘one-click’ publishing capabilities enable CSL to rapidly launch new content services with minimal time-to-market.

ClixSmart also provides CSL with invaluable business intelligence information and statistics relating to customer usage on its portals. In addition, ClixSmart’s content delivery and rendering features ensure that services are optimally presented on each customer’s handset, thus providing a compelling end-user experience.

“At CSL we pride ourselves on innovation, quality of service and usability. We continually strive to maintain our technology lead and respond quickly to market requirements,” commented Dr. Tony Seeto, director of business development at CSL. “We are very impressed with how easy it is to manage our 1O1O and One2Free services with ClixSmart. It provides CSL with a very intuitive portal management solution that reduces our operational overheads, speeds time-to-market and provides our customers with a dynamic portal offering the best possible user experience.”

“ChangingWorlds is very pleased to work with CSL on its exciting 1O1O and One2Free services,” said Vincent Ryan, vice president of sales and marketing at ChangingWorlds. “We are dedicated to providing technology that offers end-users the best possible mobile internet experience. With ClixSmart, CSL have launched a wide range of exciting and compelling mobile portal services that will please their customers and provide an excellent return on CSL’s investment.”

ChangingWorlds is exhibiting on the Ireland Pavilion in Hall 1, Stand #F17 at the 3GSM World Congress in Barcelona, from February 12th to 15th, 2007.

About CSL
CSL is a pioneer in the mobile communications market in Hong Kong. The Company launched its mobile services in 1983, and today operates a world-class GSM / WCDMA network. In April 2006, CSL and New World Mobility officially merged. The Company markets its services to various segments through its mobile brands: 1O1O, One2Free and New World Mobility.

CSL introduced its 3G and Wi-Fi Service in 2004 and HSDPA in 2006, and has pioneered the launch of HSCSD, GPRS, MMS, EDGE, Video Sharing and “3G Mobile TV” in Hong Kong. For more information about CSL, please visit

About ChangingWorlds
ChangingWorlds is the market-leading provider of intelligent personalization and wireless portal products to the telecommunications industry. Based on advanced artificial intelligence technology, the company’s ClixSmart™ Intelligent Portal platform offers a personalized content discovery solution that enhances content relevance and optimizes the user experience of the wireless internet, resulting in greater ARPU (Average Revenue Per User) for the network operator.

Proven in market as a high-performance, scalable and carrier-grade wireless portal solution, ClixSmart is used by over 40 wireless operators worldwide including Hong Kong CSL, O2, TeliaSonera and Vodafone Group.

ChangingWorlds was founded in 1999 and is privately owned. The company now employs over one hundred highly qualified staff in Ireland (Dublin), Malaysia (Kuala Lumpur) and USA (San Francisco).

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