Cibenix, a leading provider of On-Device Portal solutions for mobile operators, and Wmode, a leading provider of Mobile Content Distribution Services for content providers and mobile operators, today announced a partnership agreement that will enable the two companies to offer a unique multi-channel content storefront solution. Internal trials have already started and market trials will follow in the next few months.
The partnership between the two companies combines the Wmode ClearMode and Cibenix On-Device Portal (ODP) solutions, together providing the most comprehensive and sophisticated content management and delivery solution currently available in the market.
The ClearMode solution from Wmode manages all aspects of mobile content distribution, on a managed service basis, including content recruitment, provisioning, verification, delivery, billing, settlement, customer care and reporting. ClearMode provides a unified and consistent approach to distribution across SMS, WAP, xHTML and Web storefronts.
The Cibenix ODP solution supports data service search and discovery on the mobile device itself, and has already delivered in excess of 400% increase in data services usage, with associated ARPU increases, for their mobile operator customers worldwide. The Cibenix ODP solution provides a seamless offline storefront to the ClearMode solution, allowing the operator to target content directly to the on-device storefront, while leveraging the integrated content management, billing and reporting functions already offered by ClearMode.
The combined solution is slated for market trial in North American this summer, and Cibenix and Wmode anticipate announcing both further trials and full commercial deployments later this year.
“We are delighted to be working with Wmode in bringing such an exciting joint solution to market,” said Garry McCollum, Cibenix CEO. “We partnered with Wmode because they are a global leader and were one of the first to provide a complete content distribution solution, and we firmly believe that Cibenix ODP and ClearMode together provide a great opportunity for the mobile operator to drive data APRU uplift across multiple delivery channels”.
The combination of Cibenix ODP and ClearMode creates a unique proposition for the mobile operators, MVNOs and brands who deliver content services through 3 rd party storefronts”, said Emanuel Bertolin, CEO of Wmode. “For the first time, mobile content vendors will be able to effectively merchandise content across multiple storefronts, including on the device itself, in a consistent and seamless fashion. We have already seen a hugely positive response from our customers to this joint solution”.