Mobile Cohesion, the UK based telecommunications software firm, has announced a deal with Hutchison CAT Wireless MultiMedia Ltd., Hutchison Telecom’s joint-venture company in Thailand. Mobile Cohesion will be providing its HYDRA product to improve the Thai company’s revenue share assurance with a growing number of content and application partners.

HYDRA is a market leader in the development of partner relationship management solutions enabling mobile operators to move away from process-poor semi-manual management to automated process-optimized partner relationship management.

In the case of Hutchison CAT, the operator had a real need for an automated content partner management system in order to generate partner traffic reports and to more effectively measure and monetize content partner traffic. This will allow Hutch to enhance its service and revenue growth by tracking/optimizing partner Applications and product Lines. The net business benefit will be better, more revenue-secure partner relationships, easier provisioning processes for new partners, clear performance metrics for partner services, and significantly reduced operational expenditure for partner management processes.

According to Mr. Suresh Reddy, Senior Vice President-Marketing, Hutchison CAT Wireless MultiMedia Ltd., “We have a simple objective which is to deliver and enhance the multimedia experience of our customers through various and attractive content while optimizing our content partners’ different interests. HYDRA’s ability to provide an automated content partner management platform enables us to have a better relationship with our content partners. With HYDRA, we will improve our reporting and partner relationship management processes through our relationship with Mobile Cohesion. I’m delighted to announce the first phase pilot will be up and running before the end of February 2006.”

Per Lindblad, Mobile Cohesion’s CEO, commented, “Hutchison CAT is regarded as one of the most forward-looking telecommunications company in Thailand. It often defines best practice for the industry and it is for this reason that we are delighted to be doing business with them in Thailand. This is further proof that the need for the HYDRA platform is accepted by an increasing number of operators and MVNOs. As more content and applications come on stream through more and more operators, the case for PRM solutions based on HYDRA becomes compelling.”

About Hutchison CAT Wireless MultiMedia Ltd.
Hutchison CAT Wireless in Thailand is the marketer of high speed wireless communication services on the CDMA2000 1X network under the brand “Hutch”.
Hutchison CAT Wireless MultiMedia Limited is a joint venture between CAT Telecom Public Company Limited and Hutchison Wireless MultiMedia Holdings Limited. The company has been awarded the contract to provide marketing services for the high speed CDMA2000 1X technology.
These services include voice and state-of-the-art wireless multimedia applications under the Hutch brand name. The company is committed to offering subscribers in Thailand the first and finest end-to-end designed wireless multimedia service.

About Mobile Cohesion
Mobile Cohesion has set the standard for partner relationship management solutions for the mobile industry. We help operators build more effective partnerships with content and application providers, thereby improving profit and business performance. We enable them to partner, profit and perform – the 3 Ps of relationship management. We like to call it 3PRM™.

Mobile Cohesion’s HYDRA is a 3PRM™ system that allows operators, MVNOs and Aggregators to achieve optimized partner relationships – defined by their own particular needs. It allows application developers and service providers to develop, deploy and execute convergent services, easing the delivery of relationship enhancing content and applications to mobile subscribers. HYDRA acts as a bridge between the mobile operator’s network and the service provider world. It defines and tracks business relationships in real time - resulting in massively improved profitability and performance through partner relationships.

With headquarters in Belfast, Northern Ireland and offices in the USA and Singapore, the Mobile Cohesion team has considerable industry experience in the mobile software and services arena. Mobile Cohesion’s capability is further enhanced by an experienced team of senior people from mobile success stories including Aldiscon, APiON, Ericsson, LogicaCMG, Nokia and Openwave. Investors include Accel Partners and Cross Atlantic Capital Partners.