| Orange has signed an agreement with Xiam Technologies, for the provision of its My Personal Offers System (MPOS) which will give customers real-time recommendations across the Orange World Portal. MPOS will help Orange World customers to discover personalised content that is relevant to their own specific interests.
MPOS will ensure Orange customers discover and consume a broad range of content and services that are both relevant and meaningful based on their unique profiles. For example a football fan could expect to be offered ‘FIFA 2007’ game and a ‘Chelsea’ wallpaper based on the club they follow, then be presented more subtle, unexpected recommendations based on usage patterns identified by MPOS and filtered according to individual user profiles. MPOS can recommend content across different categories and suggest content that the customer may not otherwise find.
Jim Small, Portal Relevance Manager at Orange UK said, “It is the first time our customers will be able to access a diverse range of content services through a tailored recommendations page on Orange World that is based on the intelligence we have gathered from each user’s previous visits. For us it is about enhancing and personalising the customer experience, whilst increasing customer loyalty and content revenues. We believe that Xiam’s MPOS technology will help us do this”.
Colm Healy, CEO of Xiam explains, “Xiam’s MPOS will help Orange Customers to find the content that interests them. It has been developed to address the need to treat each individual subscriber on a one-to–one basis and this is central to the recommendations solution which will present individually customised content suggestions for each customer coming to the Orange portal. Based on the premise that in the fast moving world of mobile content, with a small densely loaded interface, helping the customer to get to the right content in an easy and efficient way is vital in providing a meaningful portal experience.”
Xiam’s system will provide a number of different recommendation mechanics on the Orange Portal enabling customers to access content across all content silos, in their own personal recommendations page, irrespective of their location on the portal. This aids content discovery and navigation by linking together different but related content formats. For example a user could access ringtones, games and wall papers from the same location.
Xiam’s Content Discovery and Recommendations system dynamically presents the best content offers to consumers by automatically collecting and analysing subscriber data and behavioural patterns. The MPOS (My Personal Offers System) solution uses sophisticated analytical techniques to identify the right content for subscribers and the right time to promote it. By presenting content relevant to subscribers’ interests and lifestyles, MPOS can dramatically accelerate take-up of digital content and improve user experience across all digital channels.
Orange is a key brand of the France Telecom Group, providing mobile, broadband, fixed, business and entertainment services across Europe. It is one of the world's leading telecommunications operators with more than 163 million customers on five continents.
In June, 2006, Orange became the single brand for mobile, broadband and multi-play offers. In addition, Orange Business Services became the new banner for business communications solutions. Orange Business Services is present in 166 countries with network reach in 220.
In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of June 30 2007, Orange had over 16.7 million customers in the UK - 15.2 million active mobile customers and over 1.6 million Internet customers.