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June 24, 2007
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ChangingWorlds Personalized Content Discovery Solution for Mobile Portals Wins Innovation Award
ChangingWorlds the leading provider of personalization and intelligent content discovery solutions to the mobile industry is delighted to announce that is has been granted a ‘Deployed Application Award’ by the Association for the Advancement of Artificial Intelligence (AAAI) at its annual Innovative Applications of Artificial Intelligence conference (IAAI 2007).

The conference which takes place annually, this year in Vancouver, Canada from July 22nd to 26th, is now in its nineteenth year and its award ceremony recognizes successful practical and commercial applications of Artificial Intelligence technologies in industry.

ChangingWorlds’ Stephen Oman together with founders Professor Barry Smyth and Paul Cotter prepared the winning paper entitled "Enabling Intelligent Content Discovery on the Mobile Internet" which describes how the ClixSmart personalization technology has been deployed by mobile operators worldwide to deliver very significant portal usability benefits leading to increased portal usage and revenue growth. Professor Barry Smyth, a member of the AAAI and worldwide recognized expert in the area of Artificial Intelligence, presented the winning paper at the IAAI conference to leading researchers and practitioners in artificial intelligence. Professor Smyth is also a member of the editorial board of AAAI's Artificial Intelligence Magazine.

ChangingWorlds have continually strived to nurture and develop its innovative application of Artificial Intelligence in its ClixSmart personalization engine. As a result, ClixSmart is unrivalled in its ability to personalize content and enable intelligent content discovery methods over mobile which allows operators to delivery highly accessible, personalized mobile portals that meet individual subscriber needs. The fact that over 40 mobile operators worldwide have deployed ChangingWorlds ClixSmart technology is testimony to the success of its application in the mobile industry.

Much of ChangingWorlds early research has grown out of the Smart Media Institute in UCD, Ireland’s largest university where Barry Smyth is a Professor of Computer Science. The nerve centre of ChangingWorlds ongoing RandD is to this day still located in UCD, in the Nova Centre, an Innovation and Technology Transfer Centre renowned for the commercialization of research for the benefit of the economy.

This is actually the second such award for ChangingWorlds, having received an award from the AAAI in 2000 for its innovative personalization technology implemented as PTV – an intelligently personalized electronic programme guide. This was the first implementation of the ClixSmart technology which ultimately led to the development and the deployment of ClixSmart personalization for mobile portals. As a result of many technology innovation awards and a growing customer base, ChangingWorlds has a recognized heritage in developing cutting edge personalization technologies across multiple platforms.

Commenting on this prestigious award, David Moran, CEO of ChangingWorlds said "This award from the AAAI is a strong endorsement of ChangingWorlds' success in bringing state-of-the-art artificial intelligence techniques to the mobile Internet and we are honored to be granted this accolade by esteemed members of the AI community. Over the last 5 years we set about to improve the usability of the Mobile Internet and we saw a key role for intelligent personalization technology as a way to allow mobile portals adapt to the needs of individual users. To date this technology has been rolled out by more than 40 mobile operators, helping millions of subscribers every day to find mobile context quickly and easily. We are confident that ChangingWorlds is well positioned to continue to build on our success to date, while ensuring that we continue to set new benchmarks in mobile personalization and content discovery worldwide.”

William Cheetham, the IAAI Conference Chair said “Professor Barry Smyth is one of the most highly respected and recognized experts worldwide in the field of Artificial Intelligence and the success ChangingWorlds has achieved in the application of AI in commercial deployments is to be applauded. The AAAI is devoted to the promotion of the use of AI in industry and we aim to celebrate successful implementations through our innovation awards. ChangingWorlds is a great example of the innovative application of artificial intelligence on a global basis and the ability to achieve competitive advantage through AI in very sophisticated and rapidly evolving industries such as the mobile industry.”

About The AAAI
Founded in 1979, the Association for the Advancement of Artificial Intelligence (AAAI) (formerly the American Association for Artificial Intelligence) is a nonprofit scientific society devoted to advancing the scientific understanding of the mechanisms underlying thought and intelligent behavior and their embodiment in machines and software applications. AAAI also aims to increase public understanding of artificial intelligence and its use in modern day applications, improve the teaching and training of AI practitioners, and provide guidance for research planners and funders concerning the importance and potential of current AI developments and future directions.

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